Strategic Insights for B2B CEOs, CROs & CMOs
Marketing professionals are experiencing acute imposter syndrome due to ever-expanding job responsibilities, declining organizational respect, and constant pressure to justify their value. This psychological crisis is destabilizing the marketing function across organizations.
Unilever increased marketing spend to its highest level in over a decade during 2025, positioning marketing as crucial to the company's transformation strategy. The focus is on strategic investment in areas that drive maximum business impact.
Gen Z is fundamentally changing search behavior patterns, rewriting traditional rules around user intent formation. AI is becoming essential for interpreting these new intent signals as younger generations reshape how customers discover and engage with brands.
Updated PPC strategies for 2026 focus on maximizing online advertising effectiveness through expert-tested approaches. The strategies emphasize driving higher quality traffic and improving conversion rates across advertising campaigns.
Google updated guidance on campaign consolidation, emphasizing that performance outcomes and business logic should drive decisions rather than traditional granular campaign structures. AI-driven Google Ads accounts benefit more from strategic consolidation than legacy approaches.
SEO strategy must evolve from performance-focused tactics to demand generation as AI reshapes search discovery. The shift moves SEO from traffic generation to building trust, preference, and demand creation in AI-driven search environments.
CS Disco, a legal tech company, now trades at just 1x ARR compared to 20x ARR in 2021, while AI-native competitor Harvey commands 110x ARR valuations. This stark contrast illustrates how pre-AI SaaS companies face severe market devaluation as AI-first solutions capture premium valuations.
Customer support hiring has plummeted 65% from 8.30% to 2.88% of new hires between Q4 2023 and Q3 2025, with acceleration in the decline. Data from 386,500 new hires shows AI has fundamentally disrupted the customer support function, signaling broader workforce transformation ahead.